Why Online Vehicle Valuations Are Good For Your Dealership

August 29, 2017

Gone are the days of car buyers starting their buying journey simply by walking into a dealership. Knowledge is power, and the modern vehicle buyer knows it. This is why they conduct their research online before setting foot into a dealership.

As a recent article published by Google stated, the modern consumer is becoming increasingly digital reliant during their auto purchase journey. They begin the process by going online to find the latest offers and get real-time auto advice*. For you, this means it’s critical to be prominent and helpful at the very beginning of the car buying journey, to lead them into your dealership, instead of the one across the road.

This is especially vital for shoppers looking to trade-in their current vehicle – which is where the Dealer Solutions’ Valuation Module can help. Available as an Optional Extra to your Dealer Solutions’ Website, the Valuation Module is an additional page to your website, dedicated to offering potential customers immediate, estimated car valuations. Once they complete the online form, the Valuation Module captures them as a lead for you to follow up.

Happy customers spend money. By empowering potential customers with the tools and knowledge they want and when they want it, you can secure your place at the forefront of their mind when it comes to making a purchase decision.

If more leads aren’t enough to convince you, then consider this. By purchasing vehicles directly from the public via trade-in, you are more likely to secure higher margin stock. Further, you’re better positioned to offer competitive prices to customers based on the ever-changing inventory status of your dealership.

Online vehicle valuations are more than a trend. It’s what car buyers want, and what’s going to make them more likely to choose your dealership over your competitors. So, what are you waiting for? Get started with an instant vehicle valuation calculator on your website today! Contact Dealer Solutions on 1300 66 11 33, Chat to us online, or complete the Online Enquiry Form today.

*Source: https://www.thinkwithgoogle.com/intl/en-aunz/marketing-resources/micro-moments/dealership-micro-moments-auto-searches/