We live in an increasingly mobile-first world. Chances are, one of the first things you do when you wake up in the morning is check your phone. You’re also not alone if you rely on your phone to find out more about anything and everything, from useless trivia to why your fridge is making that weird noise. The same goes for your customers. Most internet users, including car buyers, use a mobile device to do their research. In fact, 82% of smartphone users consult their phone to research purchases they want to make in store. According to a recent report from Google, if a user of a mobile site has a negative experience (such as the site taking too long to load), they are 62% less likely to purchase from that business in the future. Can your business afford those odds?
To ensure this large section of users has the optimal experience, Google has announced that they are changing how they calculate indexing and ranking of websites to use the mobile version of a site first. This means that Google will primarily use the mobile version of your site’s content to inform how they index and rank your website in Google Search Results.
What should you do?
Don’t panic! This change won’t happen overnight. Google will be rolling this out gradually, starting with sites that already meet the best practice guidelines that they provide. If you’re curious to see how your website is currently performing, you can use this tool from Google.
Here’s the good news! All Dealer Solutions websites are designed to be mobile-first and responsive. This means that if you have a Franchise Dealer Website with us or any other type of website in fact, you can have peace of mind that your website is ready for this change. We also offer industry-leading Search Engine Optimisation solutions, to assist with the ongoing performance of your website.
For more information about Google Mobile-first indexing or our Franchise Website Platform, contact us on 1300 66 11 33. When it comes to the weird noise coming from your fridge however, you’re on your own.