January 14, 2019
Here are some helpful links to get you started*.
Are you advertising with Google & Facebook?
“They apply to advertisers using targeting features, including remarketing, affinity audiences, custom affinity audiences, in-market audiences, similar audiences, demographic and location targeting, and keyword contextual targeting” – Google, 20191.
Facebook Ads also have strict advertising policies. It’s important that you make your customers aware that you have utilised Facebook’s data to target their demographics and interest. More information about Facebook’s Advertising Policies can be found here:https://www.facebook.com/policies/ads/
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Written by Jamie Cuskelly | Digital Strategist at Dealer Solutions