Our partnership with Australia’s leading car subscription platform, Blinker.

November 27, 2019


Introducing our partnership with Australia’s leading car subscription platform, Blinker.


If you have been considering offering a car subscription service at your dealership, we have the right solution for you.

Thanks to our partnership with Blinker, you can drive further revenue from your stock and offer your customers a car subscription choice, all directly from your Dealer Solutions website.

Blinker is a cloud-based end-to-end software platform solution that allows car dealerships and OEMs to offer car subscription-as-a-service to its customers.

As part of our new partnership, we are Blinker’s first integrated website partner, offering the subscription to our network of over 800 dealers currently using Dealer Solutions as their preferred website partner.

If you would like to find out how you integrate your Modular Website with Blinker, please register your interest here.



About our partnership with Blinker

Michael Sommerton, Chief Executive Officer at Cox Automotive Australia Retail Solutions said: “We’re thrilled to be working with the team at Blinker to streamline the process for our dealer customers who want to take advantage of the subscription model to grow their business.

Blinker’s cutting-edge technology and out of the box solution is already empowering dealers around the country, and our partnership will see car subscription made even more accessible for consumers who expect a convenient, seamless digital experience.”

Managing Director at Blinker, Michael Higgins said: “Our dealer customers have seen strong growth in the number of drivers looking to subscribe for their next car, and they want the ability to incorporate Blinker’s subscription as a core function of their business.

This partnership with Dealer Solutions will provide our customers with a seamless out-of-the-box integration, so they can offer the car subscription solution to more Australian drivers directly from their dealership websites.”


How it works


Setup – Once Blinker is enabled on your website, with your own subscription terms, the Blinker call-to-action (CTA) will be visible on the vehicle detail pages of the inventory available for subscription across your website.

Eligibility – At the point of sign up, the customer’s identity is verified, and a credit assessment is performed instantly to determine eligibility.

Pricing – Once a vehicle is added, Blinker will automatically calculate the required deposit amount and a suitable weekly price to subscribe.

Plan – Assign a plan for the customer and add value for customers with subscription add ons like additional drivers.

Payment – The customer pays their first instalment upfront, then makes regular weekly payments for their subscription.


Why Blinker


Without complicated software integrations needed, Blinker is the perfect solution to offer an alternative path to purchase to your customers, that can be set up fast and directly on your Dealer Solutions Modular Website.

Give your customers a flexible alternative to traditional car ownership with a new weekly recurring revenue stream for your dealership and offset seasonal sales fluctuations with a guaranteed recurring revenue source for your dealership.



Want to get started?

Register your interest here and discover how simple it is to have a car subscription offer, directly on your website!