Our Websites Deliver Results
January 7, 2020
With a year’s worth of data, our team ran some numbers on the leads received across all our websites during 2019.
The results are outstanding – our Modular Website platform generated an average of over 45,000 leads per month!
Take a look at the infographic below, and keep on reading further down, to discover how car buyers engage with your website and their preferred contact method when it comes to enquiry about a new car and the services you offer.
70% of all leads are captured via click-to-call options across our Modular Platform.
On average, 70% of all monthly leads are generated via the Click-to-Call option available on the vehicle detail pages, and across the header of all pages of your modular website. These leads are more highly to convert into a sale or a service booking, hence the importance for your staff to be well trained in answering these calls promptly.
The high percentage in phone calls could also mean that your online visitors are not finding the information they are looking for on your website or are hesitant to share their contact details via your dealership website. So this year, keep a close eye to what your customers are enquiring about and think if you can provide the answer online by improving the content on your website. For this, you may consider 1300 4 DEALERS, a call tracking service that helps you analyse what advertising is working for your business. By providing a unique 1300 number for your advertising points, departments or pages on your website, 1300 4 DEALERS enables you to determine how many calls you are receiving and other important analytics. With a range of reports for every individual number, you can compare results across any online or offline ads you place.
8% of all leads are captured via the message option on vehicle detail pages.
The vehicle detail pages on your website are responsible for capturing the remaining of 8% of your leads total.
These leads, as well as all other websites leads, should be actioned by your staff on time to increase conversions rates. When responding these leads, keep in mind that if a potential buyer enquired via a written message, they probably also want to hear back from you in a written form, unless, they have specified otherwise!
22% of all leads are captured via all other pages, e.g. Contact us, Showroom.
22% of all monthly leads are captured across all different pages of your modular website. Paying attention to the various pages that are attracting the most enquiries for your dealership is vital when planning this year’s digital and marketing strategy.
What services could you be promoting more? Can you offer online bookings to streamline test-drives or service enquires? Have you thought about enabling online deposits, or a car subscription platform – Blinker?