What’s the difference between Facebook Marketplace and Facebook Automotive Inventory Ads?
January 28, 2020
If you have been asking this question or have been referring to your good friend Google trying to find answers, we have good news for you!
Here’s is a quick comparison table followed by why you should consider having both to attract more eyes to your dealership website to sell more cars!
Facebook Marketplace is a convenient destination for people to discover, buy and sell items.
It offers a dedicated discovery and search experience designed to help people find their next vehicle and to support local dealerships reach the millions of people who are already looking for used cars on Marketplace every day.
When you list your vehicle inventory on Marketplace, you will find it easier to:
- Reach people where they are already browsing vehicle listings
- List vehicle details and dealership contact information
- Communicate with potential customers, in real-time, on Messenger
You can check this link to learn about more Marketplace features and how you can get started if you are still not taking advantage of this platform.
Put simply: Facebook Automotive Inventory Ads are personalised ads that dynamically update as your stock updates. AIA keeps the ads up to date with your current inventory stock.
With Facebook’s intelligent targeting capabilities, these ads put your live inventory in front of people showing behavioural signals of being in-market for a car right now – including both potential buyers already considering your dealership and those who are not.
On this Digipurple blog post, the team explains all there is to know about Facebook AIA and why this form of digital advertising is highly cost-effective and dramatically increases the chances of capturing a lead directly on your website.
So, do you choose Facebook Marketplace or Facebook AIA to advertise your inventory?
The choice is yours!
However, having both will always be the best solution as it allows your dealership to be present where your customers are.
If you do have to choose between the two, Facebook AIA should be the #1 priority and Marketplace as a nice to have!
Not sure where to start?
The best advice we can give you is to have a chat with a Digital Strategist so you can have expert advice and how to allocate your marketing budget.
Alternatively, you can chat with our team and get one of our Digital Marketing experts to answer all your questions. Send us your enquiry here, and we will be in touch right away!