Connect with potential buyers during the COVID-19 crisis with 5 Digital Tools.
March 18, 2020
It’s not news that Dealership in-store visits are decreasing as a result of the Coronavirus situation. Some of our customers are already experiencing a 19% to 23% decrease in foot traffic which could get worse with isolation guidelines coming from the government and the rapidly evolving situation.
As many companies roll out their work-remote plans, we are seeing an increase in engagement across all our websites and digital advertising campaigns as people are ‘stuck’ inside. This means your website is critical to your business’ success now more than ever!
Positioning your value to customers:
Dealer Solutions is working hard to adapt to the rapidly changing consumer reality surrounding Coronavirus and the anticipated reduced instore visits. Leveraging more one-to-one digital tactics right now, we invite you to think about your dealership branding and how you can position your value to customers during these times with a digital marketing campaign.
Here are some ideas:
- Offer home delivery test drives and vehicle delivery after purchase
- Virtual sales consultations over the phone with vehicle delivery and test drives
- Call us from home and speak to experienced sales staff about any vehicle
Your dealership website and digital marketing are the best channels to speak to consumers during these times and are a great tool to continue to drive vehicle sales.
Further to these ideas, you can also reach out to customers in the market for a new car using one or a combination of the following tools.
5 digital tools that you can use to ensure your dealership stays top-of-mind for car shoppers.
#1 Digital Advertsing
Use digital advertising on Facebook via Automotive Inventory Ads and Google Display to retarget previous website visitors.
#2 Live Chats & Phone Calls
Communicate with your customers instantly via live chat and encourage phone calls via digital advertising campaigns with a “Call Us Now” call to action.
#3 online Deposits – Sell Cars Online!
Enable online deposits on your website and allow your customers to pay a deposit to secure a car by using their PayPal account or any major credit card.
#4 Chat on Facebook Messenger
Is your inventory on Facebook Marketplace? Listing your inventory on Marketplace will allow you to communicate with people interested in buying your vehicles in real-time via Messenger.
#5 Share Videos With Potential Buyers
Via our Auto360° app, your personalised 360° images and video can be created and sent directly to your customers interested in seeing a vehicle from your inventory
Have you thought about:
Updating Your Creative?
The creative across your digital marketing efforts is paramount to increase awareness and engage with customers. Have you thought about updating your website banners, Google Display ads and social media posts to reflect the key messages you are trying to communicate with customers during the COVID-19 crisis?
Adding YouTube Videos to your Vehicle Detail Pages?
Take the vehicle listings on your website a step further by adding a YouTube video on the Vehicle Landing Pages! This simple step will allow you to provide a seamless browsing experience to your online visitors and increase the chances to capture a lead directly on your website.
You can simply take a video with the camera of your mobile phone and capture the features you would like to highlight, whether is in the interior or exterior of the vehicle. If you are feeling extra creative, provide a narrative while you are recording the video for maximum engagement, and once you are done, upload that video on YouTube. Once uploaded, cut and paste the respective YouTube link inside the Inventory section within the stock listing page of the Dealer Solutions dashboard.
Not sure how to do this?
Take a look at our April’s Inventory Management Release Notes for instructions. Alternatively, you may call our local Customer Service Team on 1300 66 11 33 or contact your local Digital Performance Advisor – see their contact details below!
Here is an example of how your Landing Pages could look like:
We’re here to help!
We’re here to help you speak to consumers in the market for their next car during challenging times like this. Request a call back from our team for a no-obligation chat on how we can put in place a digital strategy for your dealership as soon as possible. If you prefer, you can call your local Digital Performance Advisor – they are ready to help you!
National Key Account Manager
m: 0406 873 869
State Sales Manager VIC, WA & TAS
m: 0448 372 905
Digital Performance Advisor, VIC
m: 0419 024 695
State Sales Manager NSW and ACT
m: 0437 647 385
Digital Performance Advisor, WA
m: 0412 136 600
Digital Performance Advisor, NSW
m: 0406 874 272
Digital Performance Advisor, QLD, SA
m: 0427 484 101
Digital Performance Advisor, QLD, NT
m: 0406 869 579