Category: Digital Marketing


Take the guesswork out of your digital ad strategy and optimise your marketing spend

October 5, 2018

Cox Automotive, 2018 | www.coxautoinc.com/learning-center/attribution-revolution/   The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships; advertising and marketing was a matter of updating the circular, publishing the ads, putting out new hangers and ordering door clings.   Things are a little more complicated today.   But it’s not a bad thing. Digital channels have empowered consumers during the car shopping process, and...

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Make the car the star!

September 27, 2018

Make the car the star! By Chris Smith   I was recently analysing dealership websites both in the US and Australia for a recent project and focused on one area that I believe drives the most sales – good photography. I cannot underscore how important it is for any dealership attempting to sell new and used cars, to focus on the quality and staging of their vehicle photos – Combine good photos with a simple user...

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Winning lead capture strategies for your dealership

August 29, 2018

By Chris Smith. In a short time here in Australia, I have become fond of footy, State of Origin in particular, coffee shops, politics and an endless amount of generosity and conversation from so many good-natured Australians. I am often asked about the National Football League which seems to be popular here among some. And in American football, whether you like them or not, you have to admit that the New England Patriots are the...

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Google’s Mobile-first Website Indexing – Is Your Website Mobile Ready?

May 16, 2018

We live in an increasingly mobile-first world. Chances are, one of the first things you do when you wake up in the morning is check your phone. You’re also not alone if you rely on your phone to find out more about anything and everything, from useless trivia to why your fridge is making that weird noise. The same goes for your customers. Most internet users, including car buyers, use a mobile device to do...

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Dealer Solutions Attends Google Partners Masterclass 2017

October 9, 2017

Here at Dealer Solutions, our Online Marketing team are dedicated to being across cutting-edge trends as they develop in the industry. One way they do this is by attending training events and seminars that are relevant to the digital space and last week they attended the Google Partners Masterclass at QUT Gardens Point campus. It was an educational and fun afternoon where our team were able to find out about the latest and greatest developments in the digital marketing...

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We Have the Solution to Advertising Your Dealership’s EOFY Sale

June 6, 2017

June is here and EOFY sales are starting to appear. Have you planned your Search Engine Marketing (SEM) advertising strategy yet? Take advantage of our limited time, no-setup fee offer* to promote your EOFY sale and current OEM offers on Google. It’s fast, targeted, and effective! Google AdWords campaigns allow you to: Put your vehicle offers in front of the right customers – Our Online Marketing advisors can select targeting to meet your dealership’s requirements, so you don’t...

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