Category: Digital Strategy


Take the guesswork out of your digital ad strategy and optimise your marketing spend

October 5, 2018

Cox Automotive, 2018 | www.coxautoinc.com/learning-center/attribution-revolution/   The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships; advertising and marketing was a matter of updating the circular, publishing the ads, putting out new hangers and ordering door clings.   Things are a little more complicated today.   But it’s not a bad thing. Digital channels have empowered consumers during the car shopping process, and...

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Make the car the star!

September 27, 2018

Make the car the star! By Chris Smith   I was recently analysing dealership websites both in the US and Australia for a recent project and focused on one area that I believe drives the most sales – good photography. I cannot underscore how important it is for any dealership attempting to sell new and used cars, to focus on the quality and staging of their vehicle photos – Combine good photos with a simple user...

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Winning lead capture strategies for your dealership

August 29, 2018

By Chris Smith. In a short time here in Australia, I have become fond of footy, State of Origin in particular, coffee shops, politics and an endless amount of generosity and conversation from so many good-natured Australians. I am often asked about the National Football League which seems to be popular here among some. And in American football, whether you like them or not, you have to admit that the New England Patriots are the...

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Google’s Mobile-first Website Indexing – Is Your Website Mobile Ready?

May 16, 2018

We live in an increasingly mobile-first world. Chances are, one of the first things you do when you wake up in the morning is check your phone. You’re also not alone if you rely on your phone to find out more about anything and everything, from useless trivia to why your fridge is making that weird noise. The same goes for your customers. Most internet users, including car buyers, use a mobile device to do...

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Intelligent Inventory Like No Other

May 3, 2018

Without a doubt, your inventory is the core of your business. Are you doing everything you can to get eyes on your cars and leads in the door? On our new Franchise Dealer Website Platform, your inventory is fully integrated to help you generate more leads. Loaded with intelligent features, Dealer Solutions inventory is built to take your website to the next level. Maximise the Performance of Your Inventory Your inventory is what drives your business. It should drive your website...

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Finance Modules – More Bang for Your Buck

May 1, 2018

With our new Franchise Website Platform, generating finance leads from the information on your website is a breeze! Our finance specific modules give customers on your website an exciting way of learning about the options available to them, based on their own requirements. Finance Calculator This module allows your customers to build and forecast their own finance deals over their preferred frequency (i.e. weekly, fortnightly or monthly). With interactive graphs, users can visualise the amount plus...

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3 Simple Steps to Create a Landing Page

April 27, 2018

Our Franchise Website Platform is loaded with amazing features to help you sell more cars. One leading feature, that is only available with Dealer Solutions, is the OEM Curated Content Library. You want your site to be compliant with manufacturer requirements, but still represent what makes your dealership unique including your sales and promotions. The OEM Content Library makes this possible! You can create an engaging and dynamic landing page on your website that is populated with...

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Take Control of Your Franchise Dealer Website

April 18, 2018

Are you frustrated with your current franchise dealer website? Does it take your website provider far too long to make a simple change? Well, we have good news for you! The new Dealer Solutions Franchise Website Platform puts the control in your hands. This is what you’ve been waiting for in a website. You can create landing pages, new page layouts and unique offers, showcase inventory, update staff details and add offers all in a matter of minutes. No...

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Launching Australia’s Most Advanced Franchise Website Platform

March 28, 2018

We are thrilled to unveil our new Franchise Website Platform. We’ve listened to the feedback you, our valued clients have given us and developed a platform that truly delivers for your requirements. You want to sell more cars, and this is the website platform to help make that happen. We’ve put the power in your hands Do you want to control your site? You can! You can log in to the platform and make your desired changes in...

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Now is the Right Time to Upgrade Your Dealer Website

November 28, 2017

Is your website delivering everything you want? If you answered “no”, then it’s time to upgrade to a Dealer Solutions Independent Dealer Website. A dealer website with Dealer Solutions guarantees you and your customers a winning online experience. Our complete website packages deliver everything you need, including leading website design and access to all the bells and whistles that car buyers are looking for such as Live Chat, Online Marketing services and superb Vehicle Photography.   Why Choose a Dealer...

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