January 14, 2019
Do you have a Privacy Policy on your Dealership Website? If the answer is no, we can’t stress enough how important it is for you to invest in one. A privacy policy is a statement on your website which discloses information about the way you gather, use and manage user data. It’s a simple yet essential requirement of having a website. Your privacy policy is simply a page featured in the footer on your website....
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October 5, 2018
Cox Automotive, 2018 | www.coxautoinc.com/learning-center/attribution-revolution/ The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships; advertising and marketing was a matter of updating the circular, publishing the ads, putting out new hangers and ordering door clings. Things are a little more complicated today. But it’s not a bad thing. Digital channels have empowered consumers during the car shopping process, and...
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September 27, 2018
Make the car the star! By Chris Smith I was recently analysing dealership websites both in the US and Australia for a recent project and focused on one area that I believe drives the most sales – good photography. I cannot underscore how important it is for any dealership attempting to sell new and used cars, to focus on the quality and staging of their vehicle photos – Combine good photos with a simple user...
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August 29, 2018
By Chris Smith. In a short time here in Australia, I have become fond of footy, State of Origin in particular, coffee shops, politics and an endless amount of generosity and conversation from so many good-natured Australians. I am often asked about the National Football League which seems to be popular here among some. And in American football, whether you like them or not, you have to admit that the New England Patriots are the...
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May 16, 2018
We live in an increasingly mobile-first world. Chances are, one of the first things you do when you wake up in the morning is check your phone. You’re also not alone if you rely on your phone to find out more about anything and everything, from useless trivia to why your fridge is making that weird noise. The same goes for your customers. Most internet users, including car buyers, use a mobile device to do...
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May 3, 2018
Without a doubt, your inventory is the core of your business. Are you doing everything you can to get eyes on your cars and leads in the door? On our new Franchise Dealer Website Platform, your inventory is fully integrated to help you generate more leads. Loaded with intelligent features, Dealer Solutions inventory is built to take your website to the next level. Maximise the Performance of Your Inventory Your inventory is what drives your business. It should drive your website...
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May 1, 2018
With our new Franchise Website Platform, generating finance leads from the information on your website is a breeze! Our finance specific modules give customers on your website an exciting way of learning about the options available to them, based on their own requirements. Finance Calculator This module allows your customers to build and forecast their own finance deals over their preferred frequency (i.e. weekly, fortnightly or monthly). With interactive graphs, users can visualise the amount plus...
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April 27, 2018
Our Franchise Website Platform is loaded with amazing features to help you sell more cars. One leading feature, that is only available with Dealer Solutions, is the OEM Curated Content Library. You want your site to be compliant with manufacturer requirements, but still represent what makes your dealership unique including your sales and promotions. The OEM Content Library makes this possible! You can create an engaging and dynamic landing page on your website that is populated with...
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April 18, 2018
Are you frustrated with your current franchise dealer website? Does it take your website provider far too long to make a simple change? Well, we have good news for you! The new Dealer Solutions Franchise Website Platform puts the control in your hands. This is what you’ve been waiting for in a website. You can create landing pages, new page layouts and unique offers, showcase inventory, update staff details and add offers all in a matter of minutes. No...
Read more March 28, 2018
We are thrilled to unveil our new Franchise Website Platform. We’ve listened to the feedback you, our valued clients have given us and developed a platform that truly delivers for your requirements. You want to sell more cars, and this is the website platform to help make that happen. We’ve put the power in your hands Do you want to control your site? You can! You can log in to the platform and make your desired changes in...
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