Category: Digital Strategy


How do you find the perfect balance between your Retail and Digital offering?

September 21, 2020

  While we are in the midst of the most challenging time in our industry’s history, it’s easy to get caught up in the doom and gloom. But what if this is the boost that we all needed to recognise that there has never been a better time to modernise our businesses and reflect on what our customers want when it comes to customer service and a more effortless buying experience online?   Many dealerships...

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Connect with potential buyers during the COVID-19 crisis with 5 Digital Tools.

March 18, 2020

  It’s not news that Dealership in-store visits are decreasing as a result of the Coronavirus situation. Some of our customers are already experiencing a 19% to 23% decrease in foot traffic which could get worse with isolation guidelines coming from the government and the rapidly evolving situation. As many companies roll out their work-remote plans, we are seeing an increase in engagement across all our websites and digital advertising campaigns as people are ‘stuck’...

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What’s the difference between Facebook Marketplace and Facebook Automotive Inventory Ads?

January 28, 2020

If you have been asking this question or have been referring to your good friend Google trying to find answers, we have good news for you! Here’s is a quick comparison table followed by why you should consider having both to attract more eyes to your dealership website to sell more cars!     Facebook Marketplace is a convenient destination for people to discover, buy and sell items. It offers a dedicated discovery and search...

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Shocking Discovery – Many Vehicle Websites Are Putting Shoppers’ Information At Risk

May 30, 2019

Wandering around the World Wide Web, we stumbled across many dealership websites and found that still today, many of them are not secure and lacking an SSL certificate. So, what is an SSL certificate and why you should care? Well, before we answer that, let’s go back to 2014 when Google publicly declared their commitment to make the internet safer more broadly by ensuring that all websites accessed from their web browser Chrome, are secure...

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Is Your Website’s Privacy Policy Up To Date?

January 14, 2019

Do you have a Privacy Policy on your Dealership Website? If the answer is no, we can’t stress enough how important it is for you to invest in one. A privacy policy is a statement on your website which discloses information about the way you gather, use and manage user data. It’s a simple yet essential requirement of having a website. Your privacy policy is simply a page featured in the footer on your website....

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Take the guesswork out of your digital ad strategy and optimise your marketing spend

October 5, 2018

Cox Automotive, 2018 | www.coxautoinc.com/learning-center/attribution-revolution/   The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships; advertising and marketing was a matter of updating the circular, publishing the ads, putting out new hangers and ordering door clings.   Things are a little more complicated today.   But it’s not a bad thing. Digital channels have empowered consumers during the car shopping process, and...

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Google’s Mobile-first Website Indexing – Is Your Website Mobile Ready?

May 16, 2018

We live in an increasingly mobile-first world. Chances are, one of the first things you do when you wake up in the morning is check your phone. You’re also not alone if you rely on your phone to find out more about anything and everything, from useless trivia to why your fridge is making that weird noise. The same goes for your customers. Most internet users, including car buyers, use a mobile device to do...

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Intelligent Inventory Like No Other

May 3, 2018

Without a doubt, your inventory is the core of your business. Are you doing everything you can to get eyes on your cars and leads in the door? On our new Franchise Dealer Website Platform, your inventory is fully integrated to help you generate more leads. Loaded with intelligent features, Dealer Solutions inventory is built to take your website to the next level. Maximise the Performance of Your Inventory Your inventory is what drives your business. It should drive your website...

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Finance Modules – More Bang for Your Buck

May 1, 2018

With our new Franchise Website Platform, generating finance leads from the information on your website is a breeze! Our finance specific modules give customers on your website an exciting way of learning about the options available to them, based on their own requirements. Finance Calculator This module allows your customers to build and forecast their own finance deals over their preferred frequency (i.e. weekly, fortnightly or monthly). With interactive graphs, users can visualise the amount plus...

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3 Simple Steps to Create a Landing Page

April 27, 2018

Our Franchise Website Platform is loaded with amazing features to help you sell more cars. One leading feature, that is only available with Dealer Solutions, is the OEM Curated Content Library. You want your site to be compliant with manufacturer requirements, but still represent what makes your dealership unique including your sales and promotions. The OEM Content Library makes this possible! You can create an engaging and dynamic landing page on your website that is populated with...

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