February 14, 2019
Have you ever wondered if your customers would like to start buying cars online? Before we go there, let’s think about this: Australia has one of the highest internet penetration rates in the world, currently sitting at 88% with a 3% increase year on year. E-commerce sites such as eBay receive traffic of 34 million visitors per month with visitors spending an average of 10+ minutes on site!1 Whilst you can’t buy a car on...
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January 25, 2019
Studies in vehicle shopping behavior confirm that 59% of car buyers begin their search for their next vehicle online[1]. During their research process, they will come across different influencers such as Google Ads, Facebook Ads, Instagram posts and that e-letter your marketing manager sent to promote the latest car in town to your client base. No matter the channel, your dealership website is the core of all your digital marketing and advertising efforts. So, how...
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January 17, 2019
What’s New in Dealerlogic? NT Forms – Customers in the Northern Territory now have the ability to produce statutory forms from the stock card Forms Manager. NT Forms 10, 11, 12 and 13 can be produced electronically and stored in Forms History for easy reprinting. What’s New in DAIS? DAIS Safety Certificate at First Registration – The second-hand indicator will be automatically checked when a new vehicle with an odometer greater than 500kms is...
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January 14, 2019
Do you have a Privacy Policy on your Dealership Website? If the answer is no, we can’t stress enough how important it is for you to invest in one. A privacy policy is a statement on your website which discloses information about the way you gather, use and manage user data. It’s a simple yet essential requirement of having a website. Your privacy policy is simply a page featured in the footer on your website....
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December 18, 2018
What’s New in Dealerlogic? Stock Locate Display – Users can now customise the columns displayed in the Stock Locate grid so that each user has the column view that best suits their needs. The stock display options in the Program Configuration are now replaced with the new column customisation on the Stock Locate. Duplicate Supplier reference warning – A warning is now displayed on a Stock card when a duplicate Supplier Reference number has been...
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November 9, 2018
We’re your link to Facebook Marketplace. We have big news! As a Facebook Marketplace listing partner, Dealer Solutions can now link your used and demo vehicle inventory with Facebook Marketplace. In case you missed it, Facebook announced this morning the expansion on their vehicle category in Australia allowing vehicle dealerships to list their used and demo inventory. To read Facebook’s full article, click here. So, what is Facebook Marketplace? Facebook Marketplace is a convenient destination...
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October 24, 2018
Thinking about using 360° Photos and Video on your Vehicle Detail Pages? With the increasing popularity of virtual reality experiences and the undeniable decreasing number of vehicle shoppers physically visiting shiny showrooms and generously oversized car yards these days, there is no question why industry professionals are exploring and investing in 360-degree photography and video platforms to increase website engagement and lead generation at a Vehicle Detail Page (VDP) level. Think about how 360° photography...
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October 16, 2018
The only app to integrate 360° interior, 360°exterior, and video. Auto360° is finally here! And after many months in the making, we are proud to share some of its most compelling features, so you can start capturing every angle of your vehicle, in minutes, with our intuitive and very easy to use mobile app. Before we get started, let’s cover the basics: What is Auto360° and why are we so excited? Auto360° is our brand...
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October 15, 2018
Modular Platform v2.0.2 is here with a host of new updates and optimisations. These updates are now deployed and available to all our clients on the modular platform. Note you may need to turn on certain settings for some features to appear on your website. If you need assistance, don’t hesitate to contact our Client Experience Team on 1300 66 11 33. Highlights: Websites for Independent Dealers and Dealership Groups are now available on the modular...
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October 5, 2018
Cox Automotive, 2018 | www.coxautoinc.com/learning-center/attribution-revolution/ The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships; advertising and marketing was a matter of updating the circular, publishing the ads, putting out new hangers and ordering door clings. Things are a little more complicated today. But it’s not a bad thing. Digital channels have empowered consumers during the car shopping process, and...
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