Take the guesswork out of your digital ad strategy and optimise your marketing spend

October 5, 2018

Cox Automotive, 2018 |   The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships; advertising and marketing was a matter of updating the circular, publishing the ads, putting out new hangers and ordering door clings.   Things are a little more complicated today.   But it’s not a bad thing. Digital channels have empowered consumers during the car shopping process, and...

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Make the car the star!

September 27, 2018

Make the car the star! By Chris Smith   I was recently analysing dealership websites both in the US and Australia for a recent project and focused on one area that I believe drives the most sales – good photography. I cannot underscore how important it is for any dealership attempting to sell new and used cars, to focus on the quality and staging of their vehicle photos – Combine good photos with a simple user...

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Dealerlogic Version 2.700/3.260

September 18, 2018

What’s New in Dealerlogic?  Cloudlogic Browser support – Cloudlogic can now also be accessed via Chrome and Firefox browsers. Stock Locate Display – There is now the ability to display GVM, GCM and Tare on the Stock Locate. The display settings can be set in the Program Configuration. What’s New in DAIS? Heavy Vehicle Plates – Heavy Vehicles where the GVM is >= 4500 kg now attract a different plate fee to the standard plate...

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Winning lead capture strategies for your dealership

August 29, 2018

By Chris Smith. In a short time here in Australia, I have become fond of footy, State of Origin in particular, coffee shops, politics and an endless amount of generosity and conversation from so many good-natured Australians. I am often asked about the National Football League which seems to be popular here among some. And in American football, whether you like them or not, you have to admit that the New England Patriots are the...

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Dealerlogic focus group findings and useful tips!

August 10, 2018

Findings from our Dealerlogic Focus Group We recently ran a survey with all our Dealerlogic users and have put together a simple infographic to share with you our findings as well as some insightful tips that will help you make the most of our Dealer Management System – Dealerlogic! Click on the image below to view our infographic. Did you know? That our cloud service Cloudlogic now also runs on an Apple MAC You can configure...

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A picture says a thousand words

August 10, 2018

A picture says a thousand words and the same applies to the quality of photos used to showcase your inventory on your dealership website or third-party advertiser. That’s where Luxe comes in – Our new photography product. Luxe is a series of automated digital backgrounds that can be used to showcase your vehicle inventory photos. Put simply, if you dislike the location or what appears in the background of your vehicle photography, Luxe helps you create...

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Dealerlogic Version 2.690/3.250

July 3, 2018

What’s New in Dealerlogic?  5 day Pay Terms – There is now an option of specifying 5 days’ pay terms for both Sales and Purchase Terms in the card file banking details. What’s New in DAIS? Personalised Plate Authority – The Personalised Plate Authority menu has been renamed to Remove/Attach Personalised Plate and now loads the latest version of the Remove and/or Attach Personalised / Customised Plates Application (F2964) form. Letter of Authority. – The...

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Dealerlogic Version 2.682/3.242

June 3, 2018

What’s New in Dealerlogic?  Actual Stock Position Report – Location is now available to add on a user-defined Actual Stock Position report. GST Invoice – ACN prefix is now displayed before ACN details on the GST Invoice. What’s New in DAIS? National Heavy Vehicle Registration Scheme – As of 1/7/2018 Queensland will adopt the National Heavy Vehicle Registration Scheme. New number plate formats for Heavy Vehicles and Trailers will be available in the Plate Control...

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Franchise Website Platform – Release Notes: Version 2.0.1

May 24, 2018

We’re excited to announce the first of many updates for our new Franchise Website Platform. The focus of this most recent release was platform optimisation and stability post launch. Performance and Stability Updates 87 performance and stability updates were rolled out to the platform. Spacer Module Mobile Handling The dynamic scaling of both images and text within Spacer Modules has been improved so they appear clearer and resize more appropriately on mobile devices. Primary Phone Number...

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Google’s Mobile-first Website Indexing – Is Your Website Mobile Ready?

May 16, 2018

We live in an increasingly mobile-first world. Chances are, one of the first things you do when you wake up in the morning is check your phone. You’re also not alone if you rely on your phone to find out more about anything and everything, from useless trivia to why your fridge is making that weird noise. The same goes for your customers. Most internet users, including car buyers, use a mobile device to do...

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