Gone are the days of car buyers starting their buying journey simply by walking into a dealership. Knowledge is power, and the modern vehicle buyer knows it. This is why they conduct their research online before setting foot into a dealership. As a recent article published by Google stated, the modern consumer is becoming increasingly digital reliant during their auto purchase journey. They begin the process by going online to find the latest offers and...
June is here and EOFY sales are starting to appear. Have you planned your Search Engine Marketing (SEM) advertising strategy yet? Take advantage of our limited time, no-setup fee offer* to promote your EOFY sale and current OEM offers on Google. It’s fast, targeted, and effective! Google AdWords campaigns allow you to: Put your vehicle offers in front of the right customers – Our Online Marketing advisors can select targeting to meet your dealership’s requirements, so you don’t...
As part of Cox Automotive Australia, we are pleased to be bringing Dale Pollak to Australia for a series of seminars in Brisbane, Melbourne and Sydney. Dale is the founder of vAuto which is a Cox Automotive company and he was recently featured in an article in GoAuto News Premium. You can read here what he has to say about the critical success factors for dealers wanting to succeed in their used car operations. You can also...
As part of the roll-out of Hyundai’s new brand identity, we have been working with Hyundai Motor Company Australia (HMCA) to update our Hyundai Franchise Dealer Websites and the Hyundai Corporate Stock Locators. We are pleased to announce that our Hyundai Dealer Websites and Corporate Stock Locators were updated last week in the new Corporate Identity. This is the first stage of changes and further enhancements are planned over the coming weeks to deliver a new customer experience and...
Following on from the initial article in GoAuto Premium about the launch of Cox Automotive Australia & NZ, another feature story was included in last fortnight’s issue. The story gives a great insight into Cox Automotive’s approach and Sandy Schwartz, President of Cox Automotive and Gary Martin, CEO of Cox Automotive Australia & NZ, outline the company’s long term investment approach. You can read the article in full here. If you have any questions, please don’t hesitate to...
This month marked one year since the acquisition of Dealer Solutions by Cox Automotive, and what an action-packed year it has been. The last 12 months have seen a number of exciting changes including the formation of Cox Automotive Australia, which consists of Dealer Solutions, Manheim, Sell My Car and CarsGuide. As a part of the Cox Automotive Australia family, Dealer Solutions is stronger than ever, and we are thrilled about the benefits this brings to our clients. The recently...
We are excited to share that recently formed Cox Automotive Australia has appointed Gary Martin as the Chief Executive Officer and Greg Duncan (OAM) as the Chairman of the company’s Board of Management. The simultaneous appointments are a real coup for the company, securing two industry heavyweights to lead Cox Automotive Australia and make an immediate impact in the local market. Gary Martin, CEO of Cox Automotive Australia As the CEO of Cox Automotive Australia, Gary...
Dealer Solutions, CarsGuide, Manheim and Sell My Car merge to form Cox Automotive Australia. This week it was announced that the merger of CarsGuide with the existing assets of Cox Automotive™ in Australia has been completed, including the finalisation of all necessary regulatory approvals. Dealer Solutions, CarsGuide, Manheim and Sell My Car have now combined to form Cox Automotive Australia, which will empower clients to thrive in a rapidly changing automotive marketplace and can bring to Australia and New Zealand other...
